Mobile Marketing: Get Your Business on the Fast Track
Mobile marketing is quickly becoming one of the most efficient ways to market a business. There are not too many people in the world today who aren’t utilizing a mobile devices. People are constantly on their smart phones, tablets, and pads. It makes mobile marketing a force to be reckoned with. It’s fast, easy and is often more successful than other methods of marketing.
The searches made by mobile phone users can lead to a phone call 61% of the time. In most cases, the call will lead to a purchase within one hour. Searches done online lead to 70% contact as well. It is apparent that people using their phones to browse for products know what they want, and are willing to take that leap and purchase your product or service. There is no other internet marketing tool to date that can perform with such success.
Beneficial to Local Businesses:
Google has claimed that 95% of smartphone users look for items locally on a day-to-day basis, and over 80% act on that same day. This lets you know that people are ready and want their product sooner rather than later. Local businesses should make mobile marketing their #1 marketing tool.
Take a Bow Before Your Audience
People are constantly using their smartphones. Smartphone users take full advantage of the information and distraction opportunities afforded by their invaluable devices. Marketing has always been about getting your product in front of your audience, and figuring out what media will reach them. Now, the answer is obvious. Your audience is carrying that medium around with them all the time. Here is something for you to contemplate: many people owning smartphones have them within arm’s length 24 hours a day, 7 days a week, 365 days a year. There is no other marketing avenue that can make that claim. Local businesses should be taking advantage of this information.
High Conversion Rates
Studies show 10 times higher conversion on smartphones than on websites. These figures show that when a potential customer calls you, he or she is 10 times more likely to make that purchase right then and there, than if they were to visit your website.
More and more phone calls are coming from mobile marketing. 61% of searches on smartphones lead to calls, and 52% actually lead to a purchase, says Google. No other marketing source, past or present, generates that many phone calls.
Analytics 101—Track and Monitor
Make friends with Google Analytics. It is a tool used to keep track of your mobile customers. You will know a customer’s location, when they visit, how often they purchase, and it will even share what type of device consumers are utilizing.
On The Move
90% of people making calls from their cell phones request information on products and/or services. Those calls lead to sales over half the time.
Is mobile marketing effective? The answer is an absolute “yes”. There is no doubt that mobile marketing is an extremely powerful marketing tool.
Is your Tasmanian business ready for Mobile? Is your website mobile friendly? Can people call you from your website direct on there smartphone? Do you advertise on mobile when customers are searching your products?
If you need help on any of the above, please contact us HERE to help grow your business!